On 21st November 2011, Sony Entertainment Television propelled a lot of new fiction appears; to supplant “Kaun Banega Crorepati”, or KBC, as it is more prominently known as. It is apparently an immaterial advancement, with in excess of 50 Hindi GECs (General Entertainment Channels), propelling another show, each week or month. The intriguing reality about these shows on SONY is, their time term.
Kuch Toh Log Kahenge and Dekha Ek Khwaab, two shows on SONY, keep running for 45 minutes each, covering the prime vacancy from 8pm to 9.30 pm. By expanding the time term of these shows, from the customary 30-minute opening, the station has expedited another pattern Indian TV.
As audience members, we are accustomed to watching 30-moment or 1-hour appears on TV. While a large portion of the fiction appears over all GECs have 30 moment scenes, not many shows are circulated for hour long openings. In prior days, Mahabharat and Ramayan, while today Chandragupta Maurya on NDTV Imagine channel, have hour long scenes. Aside from that, solitary unscripted TV dramas have hour long scenes on Indian TV.
The significant point to be kbc head office number mumbai comprehended here is, the manner by which these 45 moment shows can affect the watcher’s decision of show, and thus the TRPs of shows crosswise over various channels. In the event that an individual beginnings watching and following, Kuch Toh Log Kahenge, the 8pm show on SONY; at that point the viewership of 8.30 pm appear on different GECs gets influenced. Likewise, as the other 45 moment appear, Dekha Ek Khwaab, begins at 8.45 pm, it is now running, when a 9pm show begins on different GECs. The advertisement breaks are doled out with the end goal that, the show is going on at 9pm, which perpetually prompts watcher not exchanging channel; to watch a show beginning another GEC, at 9pm.
In this way, by running two shows of 45 minutes, TRP’s of just about 3 shows in a similar availability, communicate on different GECs, remain to get influenced.
Likewise, the generation to communicate costs, get decreased. With two 45-minute shows involving an hour and a half of screen time, the general creation cost is less; when contrasted with the generation costs for three 30-minute shows covering an hour and a half.
It might appear that, two 45-minute shows being communicated at primetime on a GEC is certifiably not a major ordeal. Rather, in the event that we investigate; at that point it very well may be comprehended, that how a 45-minute opening can affect the TRPs of shows keep running on different GECs. Likewise, the diminished creation to programming proportion helps the divert in accomplishing noteworthy benefits.