If you’re like me, you took some time to get the ‘hang’ of Twitter. With most Twitter users, there’s a path of quick acceptance or a path of frustration. Let’s face it, Twitter is not for all people. However, as an organization, Twitter is a veritable treasure trove of opportunity. This is especially true if you leverage the platform to enhance your messaging and organization’s branding. A good way to start this is with a custom background image within Twitter.
Twitter is available with a small selection of very professional, yet generic, background images. As a casual user of Twitter, you can readily select on of these images and have it appear on the profile background for your Twitter account. This means that every time someone clicks or taps on your Twitter profile (your account name, for example), the background you’ve chosen, along with all the Tweets you’ve made, will appear.
If you’re a casual user of Twitter (not using Twitter to propagate an organization), then you may not be inclined to change from a default or Twitter-standard background. But, if you’re working from a business perspective, changing the background is an absolute must. Take a look at some corporate Twitter accounts like: a certain large soft drink maker, @Chevron, and @Oracle. These accounts present to their audience a view of their image or message. With the example soft drink maker (at the time of this writing), their background features a universally-sized red background with condensation drops (much like their classic red can). The Oracle account presents a large scale image (which also works well on universal devices) of their headquarters complex of buildings – something which also reinforces their branding.
Your organization’s brand can easily be presented to the world of Twitter by a simple change to the background. Changing the background within your Twitter account is fairly easy. The difficult part for most people is creating the image itself. This is because the layout of the screen is often difficult to manage. In addition, there are limitations to the images you may wish to upload. Here’s a brief summary of key metrics:
- Most Popular Screen Resolution: 1366 x 768
- Suggested Background Size: 1600×1200
- Twitter Background Upload Limit: 2MB
If you load an image as your background to Twitter, you may discover that the image is overlaid with the Tweets (status stream) or the photo gallery or something else. You have to keep in mind that the Twitter profile screen contains a number of objects which fight for attention as the target user is viewing your screen. You’ll have to be sure to select an image which works with the content as well as supports your brand/image/messaging.
You can experiment with pretty much any image under 2mb in size. From your Twitter account, choose the Avatrade twitter Settings menu (next to your “Cog” drop-down in the corner). Click Design from the available list of options. From the themes presented, you can select any theme provided by Twitter for your account. When you select a theme, the color scheme and background for Twitter will change. These pre-made themes are dynamically displayed for you. So, as you select one, the Twitter window will change. You can save your changes at any time and Twitter will update your profile to reflect the change. Twitter also provides (from the Settings/Design options) access to Themeleon. This resource is also available at the URL. For the majority of users who do not like the built-in themes from Twitter, the Themeleon themes work perfectly. Still, this option doesn’t provide your organization’s branding.
To fully customize the theme’s background for your account, you will need to visit the bottom part of the Design window and examine the options for “Customize your own”. This area allows you to upload your own background image and set related options of Background Position, Background Color, Link Color, and Overlay. For sake of brevity, you can experiment with the changes available with each of these after you have updated your Background Image. These options will affect the way the image and overall profile appears – but you cannot fully appreciate the impact until you’ve update the image.
Click on the button labeled “Change background”. You can either remove the current image with the options presented or “Choose existing image”. When you choose an existing image, Twitter allows you to browse your local image files (on a local hard drive, flash drive or network drive). Since your images are likely not adjusted to work with Twitter’s background and profile environment, it’s a good idea to upload an image and take a look at the impact it has before you start customizing the image.